Any fan of luxury boutique hotels knows the history of Ian Schrager and his past company, the Morgans Hotel Group. Coming out of the world of Studio 54 and 70s-80s New York, Ian Schrager focused his attention (thanks a bunch!) on the hotel industry and laid the groundwork for hotels worldwide to rise above the notion that a hotel only needs to be a place to rest your head at night. In 2005, he broke away from Morgans and founded his own company, appropriately named Ian Schrager Company.
Just a few hotels that reflect his aesthetics include:
But this is now the biggest endeavor yet as Marriott has announced a partnership to create a new brand of as many as 100 hotels that will “combine the personal, intimate, individualized and unique lodging experience that Mr. Schrager created with Marriott’s operational expertise on a global scale.”
Here are some details – and now excuse me as I have to go start planning my round-the-world adventure.
“People today are sophisticated and they understand good design, quality, originality and commitment to excellence,” says Schrager. “They will not accept something derivative and they want the ethos and soul of a hotel to be authentic and have character. They also expect and deserve impeccable, modern and gracious personalized service that is at the same time luxurious yet down to earth.”
The initial list of markets to be explored includes New York, Miami, Los Angeles, Chicago, San Francisco, San Diego, Boston, and Las Vegas in the U.S.; London, Paris, Berlin, Frankfurt, Madrid, Barcelona, Milan and Rome in Europe; and Beijing, Shanghai, Singapore, Bangkok, Seoul and Tokyo in Asia.
With an average size of 150-200 rooms, each of the hotels will reflect the best of the cultural and social milieu of its location and of the time. A diverse set of world-renowned architects and designers will be recruited to create one-of-a-kind buildings spanning the complete range of project types, from new construction, to conversions, to dramatic renovations. The partners expect these hotels to be not just the most aesthetically pleasing in their markets but to be the most environmentally responsible as well.
You can find a number of Morgans Hotel Group and Ian Schrager hotels on Perfect Escapes.
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