If they combine a nice rate with tickets to South by Southwest or Austin City Limits, and I’ll tell you that I’ve already bought my plane tickets.
21c to locate in Lone Star state
The developers of 21c Museum Hotel and Proof on Main are spending $200 million to bring the concepts to downtown Austin, Texas.
The development team, which includes spouses Steve Wilson and Laura Lee Brown, real estate developer Steve Poe and attorney Craig Greenberg, announced in April plans to expand the restaurant and boutique hotel concepts to other cities across the nation. The team formed a new venture, Art Commerce Entertainment (ACE) Unlimited, to carry out the expansion.
The Austin location will feature a residential element that the 91-room Louisville flagship does not. In addition to 209 hotel rooms, there will be 202 luxury condominiums and 12 rental artist lofts, according to a news release.
The Austin 21c, which will total 779,000 square feet and 44 stories, also will have exhibition space, a spa, pool, museum and underground parking garage.
“Our goal is to feature contemporary art, front and center, as well as highlight local comforts and 21st century technology,” Poe said in the release. “Our properties will be unique to the cities where they are located.”
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